Veloci Running is a Houston-based startup focused on designing running shoes built around natural fit and long-term comfort. Our founder, Tyler Strothman, was a D1 athlete at Rice who struggled to find a shoe that suited his needs, so he made one.

I currently serve as Creative Marketing Manager at Veloci, where I lead creative direction and execution across social media, email marketing, photoshoots, paid advertising, product launches, and anything else we need . My work spans campaign conception, brand system development, ambassador and UGC strategy, retail collateral, and digital design. This role has allowed me to shape the brand’s voice and visual identity while managing multiple large-scale initiatives simultaneously, as we are a small but rapidly evolving brand. Below are some of the projects that best reflect the scope and direction of my work at Veloci.